Perform a Simple A-B Test on the Effectiveness of Your Content UsingLive Image
- Create your Live Image with two different images leading to the same URL.
- Set Delivery to Sequential or Random.Note If you choose a random delivery, the application automatically sets assignment to staticand allows only a manual switch from Image A to Image B.
- Log in periodically to your account and check the impressions and clicks measures under Images A and B.
- When you're satisfied that one image is performing better than another, set the drop-down menu under the Switch from A to B Based On heading to Manual.
- If the current image is the better performer, leave it as is. If the other image is performing better, click the Manually Switch Now link next to the image to set all future sends to that image.Note If you have the Assignment set to Dynamic, all future views onboth send and not-yet-sent emails see the chosen image. If you have the Assignment set to Static, all future sends receive this image, but previously sentemails retain their original image.